About Us

Our mission is to be the voice of the Azerbaijani hospitality industry whilst supporting ongoing initiatives to foster stable growth of the country’s tourism sector.

AHA encourages and leads the implementation of international standards by sharing the best international and domestic practices among hotels in order to promote improvements in quality and ensure fair competition within the hospitality industry. From major global brands to the small independent hotels, AHA provides one voice that brings together the industry’s majority of constituents.

AHA speaks for an industry that represents 37% of Employment,
6% of businesses and 3% of GDP in tourism value chain.

What we do?

AHA represents hospitality industry by engaging with government, the media, employees and guests

Lobbying

AHA lobbies interest of members and cooperates with the governing bodies to ascertain soon-to-be-applied laws and regulations that promote the stable growth of tourism, sustainability and foreign exchange earnings and prevent restrictive legislation.

Education

AHA supports in improvement of existing hospitality and tourism vocational schools and universities. We are expanding cooperation with international hospitality schools and facilitates in establishing new directions to improve educational standards.

International Marketing

AHA participates in and contribute to the development of Azerbaijan's national tourism strategy, cooperate with the Tourism Board in their international and domestic promotions and promote member hotels and their facilities.

Communication

AHA established an hospitality-related information hub available only for members in the communication form of newsletters, emails, meetings, webpage.

Advocacy

We act as a hospitality industry representative and frequently share reports including current challenges of members and the hospitality industry in general along with feasible solutions and suggestions with all relevant Governmental Authorities.

Consultancy

AHA offers consultancy in partnership with specialized international and local experts with guidance and counselling on related industrial concerns, operational challenges upon request.

Reports

AHA develops and present in-depth industry research, analysis on important trends additionally prepare hospitality insight reports to members only.

Promotion

We promote effective collaboration within the network among hotels and partners in the areas of Sales&Marketing and co-operation. Members benefit from the network of the association and marketing activities together with the partners of the association.

National Hotel Star Classification

AHA leads National Star Classification process and possess right to use European Hotelstars Union (HSU) criteria by becoming HSU observer member under patronage of HOTREC in May 2019.

Unifying the hospitality industry

AHA creates strong network and member hotels have a place at the table for idea generation and implementation within the scope of industry-related discussions with decision makers.

Mission and Vision

AHA represents the industry, encourages and leads the implementation of international standards, and shares the best international and domestic practices among hotels in order to promote improvements in quality and ensure fair competition within the hospitality industry.

Our Goals

AHA aims assisting and encouraging member hotels to make performance improvements by cooperating with the State Tourism Agency and the Azerbaijan Tourism Board to ascertain soon-to-be-applied laws and regulations that promote the stable growth of tourism, sustainability and foreign exchange earnings and communicate them to our members.

We encourage the enhancement of international hospitality standards and service quality. AHA has established and will lead National Hotel Star Classification -national star rating and monitoring system-in accordance with Hotelstars Union (HSU) Criteria which is applied in 17 European Countries under the patronage of HOTREC.

Objectives

We regularly conduct surveys and analyze challenges for member hotels and hospitality industry in general, together with devising potential solutions by order of priority and creating effective network among hotels and partners.